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Axe has been helping guys get the girl since the brand launched in France in 1983. Now men in more than 60 countries from the Americas to Asia reach for Axe every day – and in 2012 we even unveiled a limited edition Anarchy edition, which smells just as good on women as it does on men.

The Axe effect is also creating a buzz in social media. The official Axe Facebook page launched in 2010 and has more than three million fans, while more than 18 million users have viewed Axe’s advertising and video games on the official Axe YouTube channel.

Axe’s award-winning, attention-grabbing ads never fail to push boundaries. They’ve impressed judges at the prestigious Cannes Lions Advertising Awards too – we’ve won more than 10 of the event’s sought-after accolades.